Empire Metals discovers high-grade titanium deposit in Australia

Empire Metals is highlighting the potential of titanium as a key strategic mineral. The company's CEO, Shaun Bunn, believes titanium is undervalued compared to more popular minerals like lithium and rare earth elements. While these minerals have recently attracted much attention, titanium has strong fundamentals and demand. Titanium's main market is in pigments and paints. The material adds brightness and durability to products. It is known for its ability to resist corrosion and last longer, which makes it valuable in various industries, including aerospace and consumer goods. Currently, China is the largest supplier of titanium, followed by Russia and Japan. With its Pitfield project in Western Australia, Empire Metals is well-positioned to tap into this market. The Australian government is also supporting the project with tax rebates, further strengthening its viability. The Pitfield project has shown promising results, with an estimated 26 to 32 billion tonnes of titanium oxide. Recent tests revealed high purity levels and a lack of toxic impurities, which is rare and beneficial for production. This could allow the company to quickly develop a market for its titanium products. Empire Metals aims to refine its processes to become a key player in the titanium market. The focus is not only on producing pigment but also on manufacturing titanium metal, which Bunn sees as critical for geopolitical interests. The company's shares have increased by 55% in 2025, reflecting growing investor interest in titanium. With a market value of around £70 million, Empire Metals appears to have significant growth potential as it continues to explore and develop its resources.