EngageLab enhances marketing automation with AI features

Aurora Mobile Limited has announced an upgrade to its marketing automation platform, EngageLab. The company, based in Shenzhen, China, aims to enhance customer engagement using artificial intelligence. EngageLab's new features target different industries. For instance, an e-commerce platform saw a 30% rise in conversions through personalized campaigns. A mobile game developer increased click-through rates by 45% using behavior-triggered notifications. Similarly, an online education platform reported a 40% boost in course completions with tailored reminders. EngageLab offers a multi-channel marketing solution. It integrates various communication tools such as Email, SMS, and WhatsApp. This allows businesses to improve customer interactions and boost conversion rates. Founded in 2011, Aurora Mobile has grown to be a leading provider of customer engagement and marketing technology in China. The company offers several innovative solutions aimed at helping businesses connect with customers more effectively. However, the announcement included warnings about future uncertainties. Aurora Mobile noted that various factors could impact its results, including market competition and regulatory changes.