ENTOD Pharmaceuticals launches National Myopia Week to raise awareness in India

Nikkhil K Masurkar, CEO of ENTOD Pharmaceuticals, is leading efforts to combat childhood myopia in India. His company focuses on innovative eye care solutions and has launched the National Myopia Week campaign to raise awareness about the condition, which affects one in four children. The third edition of National Myopia Week starts today, November 14, 2024. The campaign aims to reach more families through expanded media coverage, including radio and TV, and emphasizes the importance of regular eye check-ups for children. Masurkar advocates for outdoor play and screen time management to protect children's vision. He highlights the need for collaboration among parents, teachers, and healthcare professionals to address the growing myopia crisis in India.