EU introduces guidelines to curb AI misuse by employers and law enforcement

The European Commission has announced new guidelines to prevent the misuse of artificial intelligence by employers, websites, and police. Employers cannot track employees' emotions, and websites cannot use AI to manipulate users into spending money. These guidelines are part of the EU's Artificial Intelligence Act, which will be fully enforced by August 2026. Certain provisions, including bans on specific practices, took effect on February 2, 2025. The guidelines prohibit AI practices that exploit vulnerable users and ban social scoring based on unrelated personal data. Violations can result in fines of 1.5% to 7% of a company's global revenue.