European films showcased in Hong Kong for Asian buyers

European Film Promotion (EFP) is showcasing nine sales companies from five European countries at FilMart, an important film market in Asia. Despite a decline in audience numbers for European films in Asia since the pandemic, there are still good opportunities for these movies. Many Asian filmmakers are looking for high-quality European films, especially as local productions are growing. Cornelia Klimkeit, head of film sales support at EFP, expressed the need for European sales companies to attend markets in Asia. Many Asian buyers do not attend European festivals often. FilMart serves as a crucial stop for the film industry, linking events like Berlinale and Cannes. A delegation of 30 French companies, including Mediawan and Gaumont, is present at FilMart. Italian and UK film representatives are also participating. Companies like TrustNordisk and Filmax are in attendance to find distribution for new European titles. There is a high demand for commercial films, especially action and thriller genres. Among the films highlighted are "The Hanged Woman" from Spain and "Tomorrow I Die" from Hungary. Interestingly, dramas directed by women are also featured, such as "Red Star Upon the Field" from Germany. These films are attracting attention for their fresh takes on historical narratives. Sabine Rolinski, who manages the Europe! Hub at FilMart, noted the excitement for in-person interactions as the industry recovers. Jacob Wong, a film advisor in Hong Kong, mentioned the influence of European cinema on Chinese directors. He emphasized the joy of reconnecting with European filmmakers and receiving guidance on securing funding in Europe.