Evie magazine promotes traditional femininity, opposing mainstream feminism

Gabriel and Brittany Hugoboom are the founders of Evie, a women’s magazine that presents a conservative alternative to mainstream feminism. Brittany, the magazine's editor-in-chief, argues that the publication encourages women to embrace traditional roles while still having the freedom to choose their paths in life. They critique modern feminism, claiming it pushes women to follow male-centric career paths at the expense of family and fulfillment. The couple lives in a luxurious New York apartment and runs two businesses: the Evie magazine and a wellness app called 28, which focuses on menstrual health. Evie Magazine is described as a "conservative Cosmo," highlighting topics related to femininity, motherhood, and critiques of modern lifestyles. The couple aims to appeal to women who feel overlooked by traditional media and who desire supportive content about family life. Despite criticism from some corners for being right-wing, the Hugobooms believe their perspective resonates with a diverse audience. Articles in Evie cover a range of lifestyle topics but include opinions on significant issues like motherhood, divorce, and birth control. Brittany insists that women don’t need to choose between career and family but should find a balance that feels right for them. They also promote products linked to femininity, such as clothing inspired by historical roles and wellness supplements. While they advocate for pro-life values, Brittany is careful to say that women should not feel pressured to become mothers if they do not wish to. The duo is also invested in growing their empire with plans for future ventures in beauty, fashion, and perhaps media content. Critics have pointed out that Evie's messaging can echo harmful ideologies, while supporters praise its mission to empower women through alternative views. Brittany remains focused on building their business while also balancing her family life and motherhood.