Fashion campaigners call for shift away from fast fashion to reduce pollution

Fashion campaigners are urging a shift away from fast fashion, which contributes 10% of global pollution. The industry has seen a dramatic increase in clothing production, with brands like Shein releasing millions of new styles annually, leading to overconsumption. Despite growing awareness of the environmental and social issues linked to fast fashion, consumer habits have not changed significantly. Many people still buy cheap clothes without considering their origins or the impact of disposal, often contributing to landfill waste. Some designers advocate for a "degrowth" model, promoting sustainable practices and intentional purchasing. They emphasize repairing and valuing clothing rather than treating it as disposable, suggesting consumers limit their purchases to foster a healthier relationship with fashion.