Fife Arms Hotel in Braemar attracts wealthy celebrities

The Fife Arms Hotel in Braemar, Scotland, has gained fame as a luxury hotspot. Overnight stays can cost as much as £3,000. The hotel is known for its exclusive whisky offerings, including a rare drink priced at £10,000 per serving. Bertie’s Whisky Bar is a major attraction, featuring a whisky collection worth over £80,000. Recently, a group spent nearly £159,000 on drinks in one night. The bar manager highlights that the experience is for those who appreciate fine spirits, catering to a wealthy clientele. The hotel also draws a diverse array of celebrities, including actress Margot Robbie and singer Rita Ora. Many notable figures have enjoyed events like singalongs and themed dinners. The combination of upscale decor and artistic masterpieces makes the hotel stand out. Art plays a significant role in The Fife Arms' appeal. The owners, art dealers Iwan and Manuela Wirth, transformed the property into a uniquely stylish destination. The hotel houses over 16,000 art pieces, including original works by Picasso. Guests can enjoy their meals surrounded by stunning artwork, creating a rich visual experience. Despite its luxury and glamour, the rise of The Fife Arms has created concerns among locals. People worry that the high prices may exclude regular visitors to Braemar. There are also complaints about the closure of other local hotels since the Wirths bought them. Some residents feel that the hotel has become less accessible to the community it resides in. Overall, The Fife Arms is hailed by some as a “jewel in the Cairngorms' crown,” while others hope that it will continue to engage with local residents as it evolves.