Five Below appoints new marketing chief to boost engagement

Five Below, a discount retail chain, has introduced a new chief marketing officer, Winnie Park. The company aims to strengthen its presence in digital retail while providing exciting shopping experiences for customers. Park emphasized that social media will play a key role in reaching shoppers, noting that many people start their shopping online. Park joined Five Below three months ago and fondly recalled her first visit to the store. She left with several affordable and trendy products, which contributed to her appreciation for the brand. She believes that providing trendy items at low prices is essential for the company's success. However, the company faces challenges due to tariffs on imported goods, primarily from China. About 60% of Five Below's products come from there, raising concerns about potential price increases. The Chief Financial Officer, Kristy Chipman, stated that they are taking steps to manage these impacts, including working with suppliers and adjusting some prices. This news comes amid ongoing trade tensions, with tariffs already affecting various products. Retailers, including Target, have warned that consumers might soon see higher prices, particularly for clothing and essential goods. The situation highlights the pressures that imports and international trade policies can have on the retail industry.