Former Rockstar developer discusses fan theories and marketing behind GTA 6

Mike York, a former developer at Rockstar Games, discussed fan theories about GTA 6 in a recent YouTube video. He explained that Rockstar uses secrecy as a marketing strategy to keep fans engaged and excited about the game. York noted that the lack of information about the game's release and trailers encourages speculation among fans. He mentioned the "moon phase theory," which linked the release of the first trailer to a specific event, showing how fan theories can enhance anticipation. While many theories may not lead anywhere, York believes they contribute to the excitement surrounding GTA 6. The game is expected to be released in 2025, and fan speculation is likely to continue until then.