Former Rockstar developer highlights strategy behind silence on GTA 6

A former Rockstar Games developer, Mike York, suggests the studio's silence about GTA 6 is a deliberate marketing strategy. He believes this approach generates excitement and speculation among fans, creating buzz without the company needing to promote the game actively. York explains that Rockstar's secretiveness fosters mystery and encourages fans to develop their own theories about the game. He notes that this engagement keeps the community active and invested, even as they await new information. Despite acknowledging that some fan theories may lead nowhere, York emphasizes that the speculation unites the community and maintains interest in the franchise. GTA 6 recently won the Most Wanted Game award at the Golden Joystick Awards.