Fortnum & Mason launches rapid delivery service in London

Fortnum & Mason, Britain's oldest department store, has launched a rapid grocery delivery service in London. Customers can order high-end hampers and groceries at any hour using the delivery app Zapp. This new service offers quick delivery of items such as loose leaf teas, biscuits, and luxury hampers. Prices for these hampers can go up to £1,000. Fortnum & Mason aims to tap into the growing demand for on-demand delivery, joining other retailers like Waitrose and Sainsbury's. Liz Darran, the chief brand officer, stated that this service is designed to fit with customers' busy lives. She emphasized that partnering with Zapp will allow customers to receive their favorite products quickly. Fortnum & Mason, established in 1707, is well-known for its luxurious offerings, especially during holidays. Along with its flagship store in Piccadilly, it has multiple smaller outlets, including locations in Hong Kong. Zapp's director, Rowan Lawson, highlighted that this partnership provides instant access to luxury products for customers. Lawson noted that it reflects a change in how premium brands reach consumers. Fortnum & Mason recently reported strong sales during the Christmas season. The store also plans to relaunch its loyalty scheme, which will reward customers with exclusive access to events and services.