Gabriela Hearst emphasizes sustainability in fashion industry

nationalgeographic.com

Gabriela Hearst is a fashion designer known for her strong commitment to sustainability. Environmentalism has always been at the heart of her work. She doesn’t want to create simple trend collections. Instead, she aims for something deeper and more meaningful. Hearst moved to New York City in her twenties and co-founded a brand called Candela. In 2015, she launched her own label. As her brand grew, she became increasingly aware of fashion's impact on the environment. A trip to Kenya in 2017 made her confront the harsh realities of climate change and overconsumption. This experience inspired her to focus even more on sustainability. In 2020, she joined the luxury brand Chloé as creative director. During her three years there, she helped transform the brand into a certified B Corp. This means it prioritizes social and environmental goals over just making money. Hearst created runway shows that centered on issues like climate change and women’s empowerment, despite facing skepticism from some in the industry. Her efforts paid off. Under Hearst, Chloé’s revenue rose by 65 percent, and the company became profitable. She also introduced more sustainable packaging, which she sees as a meaningful change in the fashion industry. Now Hearst is focusing on her own label again. She is planning to open new stores in Paris and Japan, all while staying true to her sustainable values. Hearst does not waste resources on digital marketing, window displays, or mannequins. For her, true luxury is about reducing excess and making thoughtful choices. She feels rewarded when customers choose to avoid unnecessary packaging, showing that her values resonate with them.


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