Gen Z prioritizes travel over saving despite rising costs

Gen Z is prioritizing travel over saving, even as living costs rise. Many young people prefer to invest in experiences now rather than wait for financial stability, viewing travel as essential for personal growth. In the UK, Gen Z takes an average of three holidays a year, with over half classified as frequent travelers. Social media influences this trend, making travel seem more accessible and desirable. Despite financial pressures, many young people feel traditional goals like homeownership are overwhelming. About 47% of Gen Zs struggle to cover basic expenses, leading them to focus on personal experiences rather than long-term savings.