Gen Z workers binge-watch instead of working, survey finds

A new survey shows that many members of Generation Z are prioritizing streaming TV shows and movies over their work. The research, conducted by Tubi and The Harris Poll, included over 2,500 adults who watch videos at least an hour per week. The survey found that 84% of employed Gen Z viewers watch TV or movies while working. Nearly half, 48%, admitted to lying to their bosses about it. Additionally, 53% of respondents said they have delayed work to binge-watch a show. Many Gen Zers, about 52%, also expressed hesitation about returning to office jobs, fearing they would miss out on streaming. The survey revealed that 38% of viewers stream content at work. In total, 44% prefer watching shows without distractions, while 38% use streaming as background noise for tasks. Streaming habits revealed that 59% of respondents reach for videos when needing a mental break. Most respondents, 57%, watch TV or movies for one to three hours daily, with 38% watching for three or more hours. Gen Z shows a strong preference for older content and original productions. According to the survey, 82% browse for older shows, and 70% want more projects from independent creators. They also wish for a greater say in the types of content produced. On average, consumers spend about $129 monthly on streaming and cable services. Many use around seven different platforms. Concerns about pricing and content availability influence their decisions about which services to keep. Password sharing also remains a hot topic. About 70% of Gen Z would not share their login with a partner unless their relationship gets serious. Interestingly, 44% have used an ex’s streaming account after breaking up. The survey also revealed that nearly 35% of Gen Z and millennials have ended relationships due to different viewing habits. Finally, streaming services are experiencing growing popularity. In February, streaming made up 43.5% of TV usage, with YouTube leading at 11.6% of views. Other services like Netflix and Disney+ followed, while Tubi has increased its share to 2% of total TV watch time.