Giannis Antetokounmpo launches venture capital firm focused on sports and entertainment

Giannis Antetokounmpo, a Milwaukee Bucks player, has launched a venture capital firm named Build Your Legacy Ventures. The firm will focus on investments in sports and entertainment, with Antetokounmpo serving as general partner. Antetokounmpo aims to help entrepreneurs, particularly those facing barriers, by providing not just capital but also partnerships and networking opportunities. This move aligns him with other athletes like Serena Williams and Kevin Durant, who have also entered the venture capital space. The trend of celebrities investing in startups is growing, with many using their influence to support new businesses. This shift highlights a broader interest among public figures in becoming recognized as investors.