Gingerbread plushie Cookie captures hearts and goes viral online

A gingerbread plushie named Cookie has gained immense popularity online after Devin Silva posted about it on X. Initially described as "ugly," Cookie's unique appearance and charm have attracted over 27 million views and a growing fanbase. Since Silva's post, Cookie has sold out online and been restocked twice. Fans have shared photos, artistic renditions, and even fan edits, with some calling Cookie a "celebrity." Ty, the toy's manufacturer, acknowledged Silva's role in promoting Cookie's appeal. Silva continues to share Cookie's adventures and plans to purchase another plushie, Nutmeg. The unexpected response highlights how people connect emotionally with quirky items, especially during the holiday season.