GivingTuesday set for December 3 as U.S. nonprofits prepare for major fundraising event

GivingTuesday, established in 2012, is a major fundraising event for U.S. nonprofits, occurring on the Tuesday after Thanksgiving. In 2022 and 2023, it raised $3.1 billion, up from $2.7 billion in 2021. This year, it will take place on December 3. Originally a social media campaign, GivingTuesday has evolved into a global movement promoting charitable giving. Nonprofits can participate without formal affiliation, using resources provided by the organization to enhance their fundraising efforts. Despite its success, the number of donors decreased last year, raising concerns about future participation. GivingTuesday remains a key moment for nonprofits to boost year-end fundraising and engage their supporters.