Global X's QDIV ETF struggles to attract investors

The Global X S&P 500 Quality Dividend ETF, known as QDIV, launched on July 13, 2018. Since then, it has struggled to attract investor interest, with just $31 million in assets under management. Despite the idea of combining high-quality stocks with dividend income, QDIV has not performed well in the market. Analysts suggest that investors may have been cautious due to past performance not promising future results. Some investors continue to support other options, such as SCHD and FDVV, which focus on quality dividends. However, QDIV's lack of success raises questions about its effectiveness as an investment choice. Overall, while the ETF aimed to attract income-focused investors, its early struggles indicate it may not meet expectations.