Google discovers 10,000 fake listings, files lawsuit

Google has discovered 10,000 fake business listings on Google Maps and is suing the alleged scammers behind this fraud. The investigation began when a Texas business reported an impersonating locksmith. This led to the uncovering of a vast network creating and selling fake business profiles. The scammers used various tactics to deceive consumers, often in urgent situations. They set up fake listings or hijacked real businesses. When people searched for services, they would sometimes end up calling these fraudsters instead of legitimate providers. Google’s general counsel, Halimah DeLaine Prado, explained that many scams focus on services people need in a hurry, like towing or locksmiths. The scammers often collaborate globally and use social media to advertise false positive reviews. To protect themselves, consumers are advised to verify business details carefully. Checking the company's website and phone number can help confirm their legitimacy. It’s also a red flag if a company asks for unnecessary personal information or requests payment through unusual methods, like gift cards. Google says it is committed to identifying and removing fake listings. The company uses various tools to combat fraud and has previously removed over 12 million fake profiles in 2023. If successful in the lawsuit, Google plans to donate any damages to organizations fighting against scams.