Google Gemini simplifies web scraping for marketers

Product marketers can now easily collect data from websites using Google Gemini. This tool allows them to extract structured information, like customer reviews and competitor insights, without needing any coding skills. Marketers often struggle to find current data. They typically visit many websites, copy information, and put it into spreadsheets. This method is slow and often leads to mistakes. Web scraping can solve these problems by automating data extraction, but many tools require technical knowledge, which is a barrier for many marketers. Google Gemini simplifies this process. Marketers can pull data from any webpage, including dynamic content such as scrolling reviews, with just a few clicks. This feature streamlines their workflow and helps them make faster, more informed decisions. For example, a product marketer at a software company can easily collect and analyze customer reviews from a competitor’s pricing page to identify pain points and improve their own strategy. Google Gemini is designed to make data collection accessible and efficient for all marketers.