Google urges SEOs to prioritize valuable content creation

John Mueller from Google recently shared his thoughts on SEO practices in a post on Bluesky. He mentioned that some SEO professionals are too focused on very small metrics. He believes they should instead concentrate on more significant aspects of their work. Mueller emphasized the importance of creating valuable content. He suggested that websites should aim for stability rather than relying on random clicks for traffic. He encouraged SEOs to build content that genuinely attracts and retains users. This viewpoint echoes similar comments made by Fabrice Canel of Microsoft Bing earlier this week. Mueller has expressed this perspective before, advising SEOs to not fixate on specific tactics like URL structure or backlinks. In his post, he noted, “Build more things that bring real value to the web.” This message encourages a broader, more meaningful approach to SEO practices.