Google's search market share dips slightly as AI platforms gain traction
techradar.com — February 11, 2025, 08:00 PM UTC
A new report shows Google’s search market share decreased by 0.91% in 2024, but it still commands nearly 95% of global organic search traffic. Microsoft’s Bing gained slightly, reaching 3.51%, while other search engines remain below 1%. AI-driven platforms like ChatGPT and Perplexity.ai are gaining interest, with ChatGPT's referral traffic rising to 0.09% by December. However, their growth is minimal compared to Google, indicating that traditional search habits remain strong. Google continues to enhance its services with AI features, maintaining its dominance. Despite the rise of AI search tools, they are not expected to significantly challenge Google’s established position in the near future.