Google's shift to Gemini threatens Nest device viability

Google is planning to shift from its Google Assistant to a new AI assistant called Gemini. This change could have major effects on Google Nest speakers and displays, which are known for being affordable and user-friendly. Recently, Google announced it will remove more features from Google Assistant. In just over a year, the assistant has lost 25 features. This rapid decline raises concerns about the future of Nest devices. Currently, these devices are not getting updated, which means they may not be able to run the new Gemini effectively when it replaces the Assistant. As a result of the lack of updates, many Nest products are starting to slow down. Users have reported issues where these devices fail to respond to simple commands. The recent removals of features, such as the ability to adjust photo settings or receive daily updates, have made the devices feel less useful. There are worries that if Google focuses too much on Gemini, the Nest lineup could become obsolete. The company has already replaced its affordable Chromecast models with a more expensive Google TV Streamer. Some experts believe that future Nest products might also cost more and become more powerful, moving away from their original value as budget-friendly smart home devices. To remain competitive, Google needs to refresh its aging Nest devices. However, if the new products become high-priced due to their advanced capabilities, this could change the brand's identity from affordable options to premium products.