Graphics card prices significantly exceed announced retail prices

AMD recently launched its Radeon RX 9070 graphics cards at prices of $550 and $600. However, these cards are largely unavailable at those prices, with many retailers marking them up by $150 or more on launch day. While there are more Radeon 9070 cards than Nvidia's RTX 50-series, the actual prices reflect significant markups. Many models are sold out, and retailers are not offering the manufacturer’s suggested prices, making them hard to find. Graphics card manufacturers and retailers are raising prices due to high demand and low supply. This trend has made the announced prices seem misleading, as consumers may need to budget an additional $200 to purchase a new graphics card.