Gtech launches promising but imperfect hair straightener in UK

Gtech has launched its first hair straightener, the StyleOnic Turbo ION. Known primarily for vacuum cleaners, Gtech aims to provide a practical tool for hair styling. This straightener features ceramic plates and ionic technology, which help reduce frizz and add shine. It also has an LED display with 10 temperature settings, useful for different hair types. In testing, the StyleOnic heated up quickly and worked well on naturally curly hair. However, it was not as smooth as other premium brands. The beveled edges allowed for easy curling, but achieving consistent curls required extra pressure, which could be uncomfortable. The straightener is lightweight and compact, making it ideal for travel. However, some aspects of its design felt cheap. The cord is shorter than average, and the temperature buttons are poorly positioned, making them hard to use. Priced at £99.99, the StyleOnic is aimed at being an affordable option compared to more expensive brands like GHD. It comes with a heat glove and storage bag. While not reinventing the wheel, it offers good value for those seeking convenience and portability in hair styling. Overall, the StyleOnic has a wide range of heat settings and safety features, making it versatile. However, it may not satisfy those who want a more premium look or faster styling.