Guinness prices at Cheltenham Festival expected to soar

The Cheltenham Festival is expected to attract nearly 300,000 fans this week, but attendees will face high bar prices. Last year, a pint of Guinness cost £7.50, but prices may rise significantly in the coming years due to inflation. In 2024, ticket prices ranged from £57 to £207, with predictions suggesting they could reach between £70 and £255 by 2035. Accommodation costs have also surged, with hotel rates increasing by 255% during race week in 2024. As costs continue to rise, many fans may find attending the Cheltenham Festival increasingly unaffordable. The financial burden could lead some to seek alternatives outside the event.