H. Moser & Cie. launches cardboard watch exhibit in U.S

H. Moser & Cie. has launched a unique pop-up exhibit featuring cardboard replicas of its watches, created in collaboration with artist LABEG. The exhibit showcases both classic and new designs in a room filled with paper models. The cardboard watches are true-to-scale but intentionally imperfect, ensuring they are clearly not real timepieces. The exhibit highlights hand-drawn details and careful replications of watch features. Originally held in Hong Kong in January, the pop-up has now moved to the United States for a limited time. The future locations of the exhibit remain unknown.