Hand care now considered a beauty status symbol

Hand creams and sanitisers are becoming popular in the beauty industry. They have changed from simple gifts to trendy items that people are buying for themselves. Younger shoppers love scented products, while older buyers want effective solutions to prevent ageing. Top brands like Rare Beauty, Chanel, and Dior are joining this trend. They focus on creating eye-catching packaging and formulas that appeal to consumers. For example, Korean brand Amuse's colorful hand cream tubes have gained attention among influencers. The trend is not limited to creams; hand sanitisers and soaps are also being upgraded. Touchland offers stylish, scented sanitisers that have become favorites among younger consumers. These hand care products allow brands to explore new markets and attract new customers. They are often priced lower than perfumes, making them accessible while still appealing to social media trends. A successful launch often includes a unique scent and eye-catching design. Some brands emphasize the effectiveness of their products. Consumers are more aware of how hands show signs of ageing quickly. For instance, British brand Joonbyrd offers treatments designed to rejuvenate the skin. Touchland's premium hand sanitisers include ingredients aimed at fighting wrinkles. The popularity of hand care routines is also spreading on social media platforms like TikTok. Users share various regimes, from simple to complex. Overall, this trend shows how self-care and beauty standards are evolving, highlighting the desire for products that bring joy to daily routines.