Heinz apologizes for ad featuring black family after online backlash

theguardian.com October 6, 2024, 09:00 PM UTC

Heinz has apologized for an advertisement displayed in London that featured a black family and sparked online criticism. The ad, part of a campaign for family-sized pasta sauces, was accused of promoting negative stereotypes. Critics pointed out the absence of a black father in the ad, which depicted a bride and groom with their families. Some social media users expressed concern over the portrayal, calling it an "erasure" of black fathers. In response, Heinz acknowledged the feedback and stated that the ad could have unintentionally reinforced stereotypes. The company expressed its commitment to learning from this incident to prevent similar issues in the future.


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