HELLO! launches Ageless Issue to challenge age biases

HELLO! magazine has launched an "Ageless Issue" in partnership with L'Oreal Paris. The initiative aims to challenge the way age is perceived, especially for women. The focus is on celebrating women's achievements without tying them to their age. Starting March 17, HELLO! will hold an "age blackout." This means they will not mention age in their print or online content for one week. The goal is to honor women who are much more than just a number. The campaign highlights the common issue of ageism that many women face in society. The Ageless Issue will feature iconic DJ Jo Whiley on the cover. Whiley is celebrated for her contributions to music and broadcasting, and she is interviewed in-depth across all platforms. HELLO! Editor Jessica Callan emphasized that the magazine aims to reject age-related stereotypes and focus on women's successes regardless of their life stage. L'Oreal's General Manager, Amelie Fortier-Cyr, praised the collaboration. She noted that true beauty goes beyond age and is defined by individual experiences. McCann London's Global Executive Creative Director, Rob Brown, shared that the partnership seeks to provoke thought about age in journalism and everyday culture. The latest issue of HELLO! with Jo Whiley will be available in the UK on Monday. Readers can subscribe to receive the magazine weekly or buy the digital edition through Apple's or Google’s apps.