Hineraumati Parade highlights Māori culture in Kāeo, New Zealand

The Hineraumati Parade took place in Kāeo, New Zealand, featuring the summer maiden of Māori lore alongside Santa Claus. This year, the focus shifted more towards Hineraumati, reflecting a cultural change initiated by local iwi organization Te Rūnanga o Whaingaroa. The parade has evolved since two years ago when it faced potential cancellation due to volunteer fatigue. The rūnanga took over, incorporating Māori traditions and stories into the event, which now celebrates both Hineraumati and Santa. The event included a festival at Whangaroa College, emphasizing community heritage and the summer season. Kāeo Primary School won the best float award for their depiction of a feast shared by the atua Tamanuiterā and Hineraumati.