Hisense targets top spot in U.S. TV market within two years
cnbc.com — November 5, 2024, 05:01 AM UTC
Hisense, a Chinese home appliance company, aims to become the top TV seller in the U.S. within two years, according to Catherine Fang, president of Hisense International. To enhance its brand presence, Hisense recently became the first official partner of the FIFA Club World Cup, set to begin in Miami in June 2025. The company is also focusing on advanced technology, using an in-house AI chip in its latest TVs to improve image quality and audio features. Prices for Hisense TVs in the U.S. start at around $700.