Hollywood anticipates box-office recovery with 110 films

Hollywood is expecting a big comeback at the box office in 2025. After the pandemic and a pair of labor strikes that reduced film releases, industry experts believe more people will return to theaters. Mike Bowers, CEO of Harkins Theatres, expressed excitement about the revival, saying the “movie magic machine” is back in action. In 2025, 110 films are set for wide release in over 2,000 theaters. This is an increase from the previous year and represents the highest number of releases since before the pandemic. A survey revealed that 85% of North American moviegoers plan to visit cinemas as much or more than in the last year. Although box-office revenues have not yet reached pre-pandemic levels, there is noticeable growth. Studios are focusing on providing more films for theaters rather than sending them straight to streaming services. Improvements in the theater experience, such as upgraded technology and fun events, also aim to attract audiences. Analysts note that while movie attendance is recovering, it is still slower than other entertainment events like concerts and sports. Factors contributing to this include a shift toward streaming options and shorter theater release windows. Still, box office earnings are expected to rise by 8% compared to 2024, with popular franchises like Jurassic Park and Avatar set to hit the screens. Major movies, such as Disney's Lilo & Stitch and the latest Mission Impossible film, are highly anticipated for release on May 23. This marks the beginning of a summer season that could see a significant box office boost. With more films in the pipeline, theaters are optimistic. They are no longer facing production delays and can offer diverse genres. Bowers emphasized that the quality and variety of films are crucial for attracting audiences back to cinemas. Studios are also reconsidering their release strategies. Disney plans to prioritize theatrical releases after seeing success with films like Inside Out 2. This shift indicates a recognition of the importance of cinematic experiences. To enhance the appeal of theaters, cinema chains are investing in upgrades, such as improved seating and family entertainment options. Many theaters now provide experiences that make moviegoing more fun and convenient. Industry leaders are excited about the potential for growth in 2025 and beyond. AMC's CEO predicted a "roaring hot" market in the coming years. With creative promotions and themed events, theaters are looking to encourage patrons to enjoy films in a communal setting again. At the recent Oscars, speakers highlighted the unique experience of watching films together in theaters. They emphasized the importance of communal viewing, especially in a time of increasing social isolation. Overall, the outlook for 2025 is positive, with movie theaters preparing for a significant comeback.