Hong Kong panel stresses storytelling in co-productions

At the Hong Kong Filmart, experts discussed the importance of focusing on storytelling in international film co-productions. They emphasized that creators should prioritize their narrative instead of trying to fulfill market expectations. Emad Eskandar, from Saudi Arabia's Red Sea Fund, explained that co-production can be compared to a video game. Each choice has benefits and drawbacks. He noted that the Red Sea Fund has been involved in many international projects, including Oscar-nominated films. Eskandar urged producers to keep the artistic vision intact, even when faced with external suggestions to change scripts for local appeal. French producer Natacha Devillers highlighted the challenges of translating scripts in co-productions. She cautioned that excessive alterations can lead to the original creator losing sight of their work. Devillers noted that co-producing between Europe and Asia can be harder than working within one of those regions, but interest in collaboration is growing as cultures mix and funding becomes more competitive. Gabriela Tocchio from Brazil emphasized the importance of including local culture while also aiming for universal themes. She discussed the logistical challenges of co-production, especially regarding financing timelines. Malaysian producer Lorna Tee remarked on the potential for collaboration between Asia and Latin America, which share cultural similarities. Justin Kim from CJ ENM shared insights from a corporate perspective, emphasizing the different motivations behind seeking co-production partners. Tan Si En from Momo Films in Singapore noted that limited local markets often drive the need for international collaboration, and each project's requirements determine the necessity of co-productions. Lastly, Eric Lin from Alibaba Pictures mentioned that China's film industry is becoming more open to co-productions again after the pandemic. He stressed the desire for fresh, story-driven content that resonates with evolving audiences. Lin shared a successful example of a recent Hong Kong film that succeeded by focusing on its narrative rather than traditional expectations.