House of Lords report warns BBC risks losing working-class viewers to GB News
independent.co.uk — November 26, 2024, 02:01 AM UTC
A House of Lords report warns that the BBC risks losing working-class viewers to alternative broadcasters like GB News. It highlights a growing divide in news media, where lower-income groups feel misrepresented and criticized by the BBC. The report suggests that the BBC should reform its coverage to better reflect the concerns of these communities. It notes that GB News, which launched in 2021, aims to serve underrepresented audiences and has gained trust among its viewers. While the BBC remains the most trusted news source, it acknowledges lower trust levels among working-class audiences. The BBC plans to increase its workforce from lower socio-economic backgrounds and has launched initiatives to engage with diverse audience needs.