HP focuses on AI security and regionalized production

HP CEO Enrique Lores highlighted the importance of security in the age of artificial intelligence (AI). At the Amplify 2025 conference, he claimed that HP offers the most secure PCs and printers in the world. Lores believes that security will be even more important in the future, especially as AI technology evolves. He laid out HP's strategy for growth, which focuses on three key trends: advancements in technology, geopolitical shifts, and changing customer preferences. Lores said that AI is becoming a transformational technology, similar to the internet's impact in the past. He emphasized that the opportunities created by AI continue to expand. Lores discussed the importance of AI at the edge, which allows customers to run models locally for faster performance and greater privacy. He mentioned that conversations with clients have shifted from discussing potential opportunities to highlighting the progress already made in technology and customer service. Furthermore, Lores pointed out a shift from a globalized production model to one that is more regionalized. He explained that building and distributing products regionally is becoming the new norm in response to geopolitical changes. This approach allows companies to better meet the specific needs of different regions. Finally, Lores stressed HP's commitment to bridging the gap between productivity goals of companies and the desire for flexibility among employees. The company aims to create products that enhance both corporate success and employee satisfaction.