HP prioritizes AI development and regional manufacturing in 2025

HP Inc. CEO Enrique Lores shared the company's focus on three major trends: technology disruption, geopolitics, and changing customer preferences. He spoke at Amplify 2025, the company’s annual conference in Nashville, Tennessee. Lores emphasized that HP is working to bring artificial intelligence (AI) to the edge, rather than the cloud. This approach aims to allow customers to use large language models more efficiently on their PCs, enhancing privacy and security at a lower cost. He noted that many customers are moving from discussing AI opportunities to actual implementation, demonstrating progress in areas like customer support and software development. As AI technology evolves, Lores highlighted the emergence of more efficient models that require less computing power. This shift supports HP's strategy of making AI accessible in various technology environments. Lores also addressed the impact of geopolitical changes on globalization. He indicated that HP is shifting towards a regionalization model, with plans to manufacture 90% of its North American products outside of China by October. This will allow HP to tailor products to specific regional needs. The CEO discussed HP’s innovation goals, aiming to improve employee experiences and productivity. He believes that by effectively integrating technology at work, companies can enhance employee engagement and overall success. Looking ahead, Lores mentioned that HP plans to equip all its PCs to run large language models locally. This effort is just the beginning, with future goals including better connectivity among smart devices to optimize user experiences in work environments. Lastly, Lores highlighted HP's partnership with Ferrari’s Formula 1 team. The racing team is using HP printers to improve the performance of their cars. Using HP technology, they have developed a smoother surface on their vehicles, which could improve race times.