Hrithik Roshan's HRX thrives while Deepika Padukone's 82°E faces losses in celebrity brand report

A recent report shows that many celebrity-led brands in Bollywood are struggling financially. Deepika Padukone's skincare line, 82°E, reported a loss of ₹25.1 crore in the first nine months of FY24. Other brands, like Virat Kohli's WROGN, also faced revenue declines. In contrast, Hrithik Roshan's HRX has seen significant success, surpassing ₹1000 crore in revenue. Katrina Kaif's Kay Beauty is also performing well, gaining 15 lakh customers and expected to grow rapidly. Their success is attributed to strong brand identity and connection with consumers. Overall, while some celebrity brands are thriving, many others are facing challenges and losses. The analysis highlights the importance of genuine representation and consumer trust in brand success.