Hype inflates viewership, not audience satisfaction in OTT

Recent data shows a gap between viewership and audience satisfaction for OTT shows. While popular series like "Mirzapur" and "Panchayat" lead in viewership, favorites such as "Gullak" and "Kota Factory" reflect deeper audience engagement. High viewership often results from marketing and hype rather than content quality. Shows with significant promotional campaigns may attract viewers initially but struggle to maintain interest if they don't meet expectations. Experts suggest that as streaming platforms evolve, they should focus on metrics like completion rates and repeat viewership to better understand audience preferences. This shift could help prioritize quality content over mere viewership numbers.