Identify and validate your business idea promptly

Lester, an experienced entrepreneur, shares insights on finding and validating business ideas. He emphasizes the importance of understanding your target audience and engaging with their online communities to identify their challenges. To validate an idea, he suggests calculating the Total Addressable Market and ensuring the solution addresses a real problem. He advises testing ideas quickly and focusing on recurring revenue to build a sustainable business. Lester encourages aspiring entrepreneurs to create content around their solutions and to launch simple versions of their ideas without overthinking. He highlights the value of curiosity, imagination, and patience in the process.