IIT, IIM graduate starts saree brand Anorah

Radhika Munshi, a graduate from India’s prestigious IIT and IIM, has shared her journey from a corporate career to launching her own saree brand called Anorah. She explained her decision to leave a high-paying job to pursue her passion for saree design. In a recent Instagram post, Munshi mentioned that she was among the top students in her MBA class. Initially, her focus was on securing the highest salary upon graduation. Starting a saree brand was never in her plans. However, she decided to take a leap of faith and follow her dreams. Munshi expressed that the excitement of being an entrepreneur far outweighs the appeal of a high salary. She described the entrepreneurial journey as filled with various challenges. “Even the highest paycheck could never match this thrill,” she wrote. Leaving her stable job was not easy. Munshi faced societal judgment and personal doubts about her choice. She admitted to being scared at first, wondering if people would appreciate her sarees. Since starting Anorah in 2023, she has seen positive feedback from customers. Munshi highlighted the joy she feels when receiving messages from satisfied customers. The love and support have been overwhelming for her and her team.