Independent healthcare providers embrace technology for improvement

Independent healthcare providers are using technology to improve patient care and overcome challenges. These providers play a vital role in the healthcare system, offering personalized services that many patients prefer. However, they often struggle with outdated technology, which can hinder their ability to compete with larger healthcare institutions. Many independent practices find their technology tools do not meet their specific needs. Victor Zhou, CEO of Klarity Health, explains that most healthcare tech is designed for bigger organizations with extensive IT resources. This leaves smaller practices with outdated scheduling and poor online visibility, which can frustrate patients. To improve, independent providers are turning to digital strategies. Almost 80% of patients look up doctors online before making appointments, so having a strong online presence is crucial. Practices must optimize their listings on major platforms and ensure they have user-friendly websites. As Ellen Wilson Tarpeh points out, if patients cannot find a practice online, they will likely choose another provider. Technology also helps reduce missed appointments. Zhou noted that one nurse practitioner cut her no-show rate by over 65% by using digital scheduling tools. This has helped her practice maintain better patient retention and ensure patients complete necessary steps before their visits. Maintaining communication with patients is vital, but many providers find it challenging. Integrated patient portals comply with privacy rules and allow for secure communication, which helps build strong patient-provider relationships. Klarity Health has introduced a new platform called Kiwi Health, designed to help independent practices manage their online presence and communication more effectively. This platform caters to the unique needs of smaller practices, allowing them to improve their scheduling and visibility. By embracing these technological advancements, independent healthcare providers can enhance their competitiveness. Small practices can quickly adapt to new tools, such as AI, which can transform patient interactions. Setting clear goals for technology use can help practices tackle issues like appointment reminders and administrative tasks efficiently. In conclusion, technology is vital for the growth and success of independent healthcare providers. By using innovative digital solutions, these practices can not only survive but thrive in an increasingly competitive healthcare landscape. They must continue to adapt to new trends to provide exceptional care tailored to patient needs.