Indian retailers shift focus to full-priced goods strategy

Large Indian retailers, including Shoppers Stop and Arvind Fashions, are moving away from online discounts and focusing on selling full-priced goods. This change comes as they seek to improve profitability amid ongoing challenges in online sales. Despite a recovery in physical store sales, online sales remain under pressure as consumers expect discounts. Retailers are adjusting their strategies to balance inventory and pricing while facing competition from digital-first brands that thrive on discounts. Retailers are tightening inventory management to reduce the need for markdowns. They aim for more profitable growth in e-commerce by limiting discounts, especially during special sales events.