Indian shapewear market rapidly evolves with new brands

The shapewear market in India is growing rapidly, influenced by global brands like Spanx and Skims. New companies such as ButtChique and The Active Story are offering innovative, comfortable options tailored for various body types and outfits, moving beyond traditional uses. Shapewear is evolving from merely hiding body flaws to enhancing confidence. Brands are focusing on high-compression, breathable fabrics and custom designs to meet diverse consumer needs. The demand for shapewear is increasing, especially among younger shoppers. The market is seeing a shift in consumer preferences, with a rise in custom orders and specific designs for different outfits. As awareness and interest in shapewear grow, brands are adapting to provide solutions that cater to modern fashion trends.