Influencer claims Bras N' Things copied her robe design

Influencer Lily Brown has made serious accusations against Australia’s largest lingerie brand, claiming it copied her robe design. Brown founded her small business, Chille, in 2021, and her popular Snug robe is priced at $159. The controversy began when Brown noticed that Bras N' Things launched a similar robe for only $69.99. Her robe is made from fleece polyester and features an embossed flower design. The rival robe also uses fleece and has a matching headband. Although Brown did not mention Bras N' Things by name in her social media posts, her fans quickly made the connection. In her Instagram stories, she expressed both disappointment and a sense of flattery over the situation. She emphasized the growth of her family-run business during the pandemic. Critics of Bras N' Things have left negative reviews online, calling the new robe a "cheap imitation" and a "quick cash grab." However, some customers still praised the cheaper alternative, highlighting its comfort and value for money. Brown maintains that the quality of her design is unmatched and continues to promote her brand. The accusations reflect a common issue in the fashion industry, where small businesses often face copying from larger brands. Legal challenges around copyright infringement in fashion can be complicated in Australia.