InStyle boosts engagement with behind-the-scenes Fashion Week content

InStyle is adapting its coverage of events like New York Fashion Week by focusing on behind-the-scenes content and real-time audience engagement. This shift reflects a broader trend in media, where traditional coverage is no longer sufficient. The publication emphasizes teamwork and coordination to capture diverse perspectives during events. Formats like "For the Streets" and "InStant Replay" help maintain brand consistency while engaging audiences through familiar content. InStyle also highlights the importance of audience interaction, using comments as inspiration for additional content. By fostering an authentic and playful tone, the brand aims to deepen connections with its audience in a competitive media landscape.