Intel unveils new laptop chips to boost performance and regain market share

Intel has launched new laptop chips, the Core Ultra 200H and 200HX, based on its Arrow Lake architecture. These chips feature up to 24 cores, significantly improving performance and energy efficiency compared to previous models like Raptor Lake and Lunar Lake. The new Arrow Lake chips aim to enhance Intel's position in the competitive laptop market, particularly against AMD. While Intel's market share has declined from over 90% in 2016 to 77.7% in mid-2024, these chips are designed to attract gamers and enthusiasts. Intel's previous chips focused on efficiency, but Arrow Lake targets performance, addressing issues that led to poor reviews in gaming. With new models available in early 2025, Intel is positioned to benefit from potential increases in laptop purchases as Windows 10 support ends.