Investors favor consumer staples over technology stocks now

Since early 2024, investors have shifted focus from technology stocks to consumer staples, which are seen as more stable during economic downturns. This change has benefited many consumer staples companies. PepsiCo and Hormel Foods, both Dividend Kings, are currently lagging behind their peers. PepsiCo has solid growth projections but has seen its stock drop about 20% from its peak, offering a high dividend yield of 3.5%. Hormel Foods faces challenges, including weak sales and earnings, but maintains a strong dividend history of 59 years. Its stock has lost 40% of its value over three years, resulting in a high dividend yield of 3.8%.