IOC partners with Comcast NBCUniversal for Olympic broadcasts

The International Olympic Committee (IOC) has formed a new partnership with Comcast NBCUniversal, extending media rights for the Olympic Games in the U.S. through 2036. This agreement is valued at $3 billion and aims to enhance the Olympic experience. The partnership includes innovative projects, support for live TV coverage, and collaboration on digital advertising. Comcast's expertise will help improve technology and connectivity for Olympic broadcasts, benefiting athletes and fans alike. The IOC's Executive Board has approved the agreement, which will be signed by the next IOC President after their election on March 20. This marks a shift from traditional media rights agreements to a more comprehensive partnership.